In a brands success, having a good quality is one of the mediums in achieving this. Thus, it is essential that it must be evaluated.
Key questions to ask yourself when deciding the consistency of the logo:
Is the mark part of the brand itself?
First impressions are everything, and for many entrants to your company, your logo is potentially their first glimpse with who and what your brand is all about. A high-quality logo will tell you exactly who you are right from the start. To get there, you just must think, what makes your brand unique? Make sure you're positive about the answer, and then make sure your logo fits.
A good logo would also have an integrated message or context that supports the brand 's underlying mission and priorities.
Is the logo aesthetically appealing to you?
A great logo should not only look fine, but should also acclimate well to any room, and have a sense of individuality. A quality logo is customizable in different settings and exclusive to the name.
The consistency of the logo should not be compromised by whether it is large or small. It only needs to be adapted. No one wants a copycat — or a bland logo that blends into the crowd.
Is the logo memorable and recognizable?
Face it: some of the greatest logos in the world are the most identified. Yet being memorable and distinctive can mean a lot of things.
This ensures that the logo will speak for the brand without using any words. The ordinary customer sees the logo and knows just who the brand is, what it's all about, and what to expect from it. But for others, this is a more complex, complicated experience. A great example is the Disney logo. Not only is it causally related to the company, but it also uses a custom font to improve its overall expression. This is the greatest branding moment.
The Coca-Cola logo has hardly updated since its inception in the late 1800s. It's both approachable and relatable. It is rooted in the minds of consumers, young and elderly, male and female, middle class and affluent. Coca-Cola is talking to everybody, and that's what makes it perfect.
Is the logo working?
Besides being quick to recall, a perfect logo needs to be practical. Currently, this means fulfilling the function in both a physical and a digital world. Think about all the ways where a logo can live: A T-shirt, shopping bag, a business card, — the list goes on.
Think on what the consumer needs to see in a digital environment. More than all else, the logo is designed to offer convenience and ease of use. Symbol-driven logos appear to be the most flexible in both styles of environments.